By Jennifer Carvlevatti Aderhold
Between polar vortexes, big snowstorms, and ice all around, it’s been a long winter. Hopefully you’ve been able to curl up in your own cozy home, either with a good book in hand or writing one of your own. I’ve always been partial to a cup of coffee by the fireplace.
But now the snow has mostly melted, the grass is turning green, and the flowers are starting to bud, which can mean only one thing: spring is finally here! Of course, with spring comes the dreaded spring cleaning. Odds are you’ve packed a bunch of stuff away over the holidays. Well, now it’s time to get rid of it. No, I’m not talking about your house this time—I’m talking about your author brand.
Unfortunately, if you don’t keep things fresh, your author brand can become stale. That doesn’t mean your brand is a problem, necessarily. It’s more like it needs a fresh coat of paint. With that in mind, here are seven ways you can freshen up your author brand this spring.
1. Adjust Your Plan
Ten years ago, self-publishing was an afterthought. Five years ago, people weren’t sure how the Kindle would do on the market. Now, thousands of books are self-published every day, the Kindle is a superstar, and life keeps getting better for authors. Things change and you need to adjust. Look at how your brand has changed over the past year—both positively and negatively—and adjust your plan accordingly.
2. Take Risks
Us writers, by nature, are usually risk-averse and introverted. Unfortunately though, in order for great success to happen, you need to take big risks. Make a list of all of the risks you’ve been putting off in your publishing career and choose one that you’re going to take this spring. Write down the first step to taking that risk and then do it. It’s going to be scary, but taking a chance can do wonders for your author brand.
3. Use Infographics
For those that don’t know, infographics are images that display a variety of information about a particular topic. Rather than reading an article, readers get the basic stats by looking at an image. Infographics are continuing to grow in popularity, which means you need to take them seriously.
Think of infographics as the gateway to your brand. They’re easy for readers to consume, and if readers enjoy your infographics, they’ll come back for more. You could create an infographic about the books you’ve read, your favorite authors, or something else entirely. Websites such as Piktochart can help.
4. Out with the Old
Imagine you’re going to purchase a vehicle. Now, would you prefer to use information that is five years old or information that’s been updated within the last hour? Your author brand changes as time passes and some things may no longer reflect who you are. Spring cleaning is the perfect time to get rid of those old blog posts and photos. Go through your website and blog and archive anything that doesn’t reflect your current brand.
5. A Makeover
Your readers want to build a relationship with you, and one of the keys to building a relationship is keeping your readers up to date. Update your headshot and touch up your website design. Change your Twitter header. Fix your biography to accurately reflect where you are right now. Talk to your readers about recent changes in your life.
6. Keep the Highlights
Of course, not everything needs to be tossed or updated. If you have some work you’re proud of, keep it around! Put it in a place where readers can see it. Perhaps you have a blog post that was exceptionally popular. If that’s the case, why not create a hall of fame on your website where all of your best blog posts go? To earn new readers, you need to put your best foot forward, so show off your highlights!
7. Try a Different Road
Spring is a time for adventure. The snow is melting, opening up mountain passes. If you’ve been driving down the same road and getting nowhere, now is the time to alter your course. The next time you hit a fork in the road, take a different direction. Try something new. Instead of novels, write a few short stories and publish those. Or, if you’ve always blogged about the same topic, write about something new.
Your Author Brand is Always Changing
Whether you realize it or not, your author brand will always be in flux. It could be something small—maybe you started your career writing contemporary romances, but now you write historical romances. Or perhaps you switch genres entirely. Whatever the case may be, it’s your job to clean up your brand to reflect your authenticity.
A Breath of Fresh Air
Spring is the perfect time to fix things that have been feeling stale. Use the seven tips above to spring-clean your author brand and help take your writing career to new heights. What have you done to freshen up your brand?
Head over to the Be A Best Seller Facebook fan page and let us know. And as always…
Voice matters. Dare to share yours. Impact the world!